Content Portfolio
Below are some examples of blog posts I have written for The Florence Marketplace. You can also view all of the posts I have written on The Florence Marketplace website here.
Blog Posts
This post was written to educate readers on how to curate a moody decor style, while highlighting various decor and furniture finds throughout The Florence Marketplace. The post was SEO optimized, to attract customers that are interested in interior design, specifically this trend. I optimized the post, the webpage, and all of the images throughout the post.
Created on WIX
Moody Decor : What It Is And How To Achieve It
Blog Post
This post was written to highlight The Florence Marketplace's carefully curated high-quality kitchen goods. The post was targeted towards those looking to get more out of their cooking. I intentionally highlighted products throughout the blog, and SEO optimized the blog's images and webpage elements.
Created on WIX
Simple Ways To Elevate Flavor And Nourishment In Your Cooking
Blog Post
This post was intended to attract those interested in decorating with art throughout their home. In this post I highlighted different art finds from inside The Florence Marketplace. I provided pictures and links to shop when applicable. I SEO optimized this post throughout in the text, on the images, and on the webpage.
Created on WIX
Tips For Adding Art To Your Home
Blog Post
This post was written to attract those shopping for home decor. I highlighted different home finds found throughout The FM, while providing tips for styling and planning. This post was SEO optimized throughout with key words. All of the images were also SEO optimized, in addition to the webpage.
Created on WIX
Budget Friendly Home Decor Shopping Tips
Blog Post
Social Media Management & Creation
Main Street CO-OP
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Increased TikTok following by 585% in the first 3 months of strategic content management, driving increased website traffic and conversions
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Produced video content generating 70K+ organic views across Instagram, Facebook, and TikTok in 2 months
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Strategically created and managed Meta ads to promote select events and increase brand awareness
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Conducted market research to identify trends and refine social media strategy across platforms
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Regularly led and produced content shoots featuring a variety of brands and collections, increasing customer engagement and sales
Heaven and Hair Salon
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Analyzed performance data to refine content strategies to increase engagement across multiple platforms, which led to a 35.2% increase in content interaction on Facebook and a 100% increase on Instagram, during my first year of strategic management and content creation
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Increased Instagram followers by 100% and profile visits by 48.5%, in the first 3 months of managing the account through organic content
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Regularly produced, organized, and led content shoots featuring: up to 10 team members, 5+ service categories, and clients
The Florence Marketplace
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Increased reach by 73.6% and content interaction by 100% on Instagram in 2025, through strategic content creation and management
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Grew email subscriber list by 86% via integrated social media, in-person, and website campaigns
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Collaborated with local businesses, artisans, and vendors to create and promote major community events, including: First Fridays, community markets, and art classes
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Wrote and edited copy across website, blog, ads, and social platforms
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Drove in-store sales growth through targeted social media campaigns
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Played a vital role in inventory purchasing decisions, management, and promotion
